To find out more about Grundfos, please visit our website www.grundfos.co.za
Late in 2009 Grundfos started discussions with Bismarck du Plessis, Springbok hooker and Sharks player. In the early months of 2010 Bismarck came on board with Grundfos and is now our brand personality for the Agricultural product range of Grundfos.
Grundfos wanted a personality that is recognizable to all South Africans but more important we wanted a Farmer who understands the need for a quality and reliable products on a farm as well as someone that can relate to the man on the street – the farmer. Bismarck is a farmer who plays rugby and not as most would assume a rugby player that farms, he is also like most people that grew up on a farm fluent in an African language making it easy for him to communicate to most people in our rainbow nation.
Grundfos also wanted to work with someone where the chemistry was right between both parties and more importantly that it is a fun experience focused to the right market.
Bismarck often attends farmers days, company functions and promotions along with Grundfos so that he can be more in touch with the farmer, but also giving the farmer access to a rugby player/farmer. When he attends company events he is happy to sign customers tee shirts etc but to stand and chat with the farmers as well because like most farmers he is keen to learn from others and how their farms operate and the experience they have and want share with him, and of course to talk rugby which normally comes up in a discussion.
Grundfos and the Bismarck campaign saw the first flighting of our TV advert on Super Sport 1 on the 10 July 2010, which was the kick off not only for the 2010 Tri-Nations series but also our Ag Campaign. Going forward you will see at your local co-op or irrigation supplier full size cut outs of Bismarck, some keen prices and maybe even Bismarck in person.
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